Mission
In uncertain political and social times, mission-driven organizations need strong legal and strategic support to stay resilient and impactful. At Narwhal Law and Business Strategy, we believe that business is more than just profit—it’s about purpose, community, and change. As an Oregon Certified Benefit Company, we are committed to balancing profit with purpose, prioritizing social responsibility, environmental stewardship, and community well-being in every aspect of our work. We don’t just advise mission-driven businesses—we are one.
Whether you're a nonprofit, mutual aid organization, benefit company, social enterprise, wellness business, or environmental initiative, we provide the legal and strategic guidance you need to thrive.
Our Owner and Attorney, Michael Jonas, JD, MBA, is the founder of Rational Unicorn Legal Services and previously served as its owner. With a passion for accessible, community-focused legal support, he has dedicated his career to helping mission-driven organizations navigate complex legal landscapes with confidence. With expertise in business law, compliance, governance, and strategic planning, Michael ensures that changemakers have the tools they need to succeed—even in turbulent times.
Why Narwhal? Because like these resilient and community-oriented creatures, we believe in leading with integrity, adaptability, and innovation. As a Certified Benefit Company, we operate with a clear social mission, ensuring our work helps build a more just, sustainable, and inclusive economy. We don’t just offer legal services—we partner with our clients to create lasting impact.
Let’s work together to turn your big ideas into meaningful change—no matter the challenges ahead.
Brand Tenets
Empowerment Through Knowledge
We equip mission-driven organizations with the tools they need to succeed by sharing expertise, offering accessible training, and simplifying complex legal and operational processes. Knowledge is power, and we are committed to making it accessible to all.
Intentional Problem Solving
We approach every challenge with purpose, creativity, and strategic focus. Recognizing that no two organizations are the same, we design solutions that align with each client’s unique values and long-term goals.
Community Partnerships
We believe organizations thrive when they are connected to the communities they serve. By fostering partnerships, promoting collaboration, and leveraging shared resources, we create culturally responsive solutions that drive meaningful and lasting change.
Equity in Action
We are dedicated to advancing social justice through our work. Every project we take on is an opportunity to challenge systemic inequities, uplift underrepresented voices, and support missions that build a more equitable world.